Over the course of any application development project, a broad range of problems are encountered and overcome. From the initial ideation phase, all the way through to the support and enhancement phases, challenges and obstacles must be tackled as intelligently and efficiently as possible.

As humans, we love to plan, it helps to build our confidence in an upcoming project implementation. It helps minimise resource wastage and reduce the chance of poor product design. But the needs and wants of our product audiences are notoriously hard to predict. And this can make lingering in the planning phase for too long detrimental to the project.