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Marketing Tag

The world has been swept up with the startup storm and it shows no sign of slowing down anytime soon. Many people want to jump onto the bandwagon and achieve success without much thought about where best to begin. With the world's knowledge at our fingertips, it's easy to search for existing marketplace problems or needs and find a solution through a scalable business model....

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A responsive website is one that inspects the device it is being viewed on and automatically adapts its layout according to the screen size. The ultimate goal of a responsive website is to give the user the best possible experience while browsing the website. Responsive websites have become more important since 2016 when statistics showed that more users are now accessing the internet using mobile devices instead of laptops...

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The startup space is thriving with original and innovative new products and services. If you're looking to launch a startup of your own you will no doubt have a vision of immediate traction and customer onboarding at launch. The hard truth is that you are not the only one bringing a new idea to the table. There are hundreds of thousands of products being launched annually....

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For the business development team of any company, one of the primary measures of success is being able to consistently and cost effectively generate quality leads. The number of leads generated on a regular basis has a direct impact on how rapidly the business grows. Very often, it's difficult to know the starting point of such lead creation. This is where lead magnets come in. What...

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If your business has any sort of online presence, you need to make sure that your target audience can easily find it when searching on Google. A website is more than just putting together a design and adding content that appeals to your customers. It also needs to be properly read by search engines so that it has a better chance of outranking other sites in...

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Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world. The Free Service/Product Strategy First, let's take a look at some of the history behind this strategy. It was something implemented by Gillette at...

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