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Lead Generation Tag

Growth hacking is one of those careers which did not exist a decade ago. It has become a job description for some companies most of which are start-ups. What is growth hacking though? A growth hacker is a person whose true north is growth. The sole purpose of growth hacking is to grow the number of users for a particular product by coming up with 'hacks'. For...

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Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world. The Free Service/Product Strategy First, let's take a look at some of the history behind this strategy. It was something implemented by Gillette at...

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