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Every business starts with an idea. An idea will typically come from your own personal experience. You may notice that a tool or service is missing which could make your life easier. Or, you may see an opportunity to commercialize an existing process which can be streamlined. You could even just find a product or service that you like and think that you can make...

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Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world. The Free Service/Product Strategy First, let's take a look at some of the history behind this strategy. It was something implemented by Gillette at...

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Recently, online activities have become very much more event-based. These events are often triggered by WebHooks and a lot more online companies are beginning to make use them. Let's take a closer look at these useful applications. What are WebHooks? As an API concept, WebHooks continue to grow in popularity. But what are they exactly? WebHooks, sometimes called an HTTP push API or a web callback, allows...

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In the online world, passwords play a critical role in keeping your data and other important information safe. For this reason, ensuring your passwords remain secure is critical. If not, the consequences can be catastrophic – think the Sony hacks of 2011. Hashed password solutions fall short Many password solutions simply are not good enough and put your data and resources at risk. Let's take a look...

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