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SEO

You may have noticed an increasing number of sophisticated cyber attacks and large-scale data breaches over the recent years. You're not the only one! These "hacks" are becoming increasingly prevalent and so online security is by necessity becoming an increasingly important part of our everyday lives. One of the simplest, yet often overlooked, security features available on any website is HTTPS. In this article I will...

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A responsive website is one that inspects the device it is being viewed on and automatically adapts its layout according to the screen size. The ultimate goal of a responsive website is to give the user the best possible experience while browsing the website. Responsive websites have become more important since 2016 when statistics showed that more users are now accessing the internet using mobile devices instead of laptops...

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The startup space is thriving with original and innovative new products and services. If you're looking to launch a startup of your own you will no doubt have a vision of immediate traction and customer onboarding at launch. The hard truth is that you are not the only one bringing a new idea to the table. There are hundreds of thousands of products being launched annually....

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If your business has any sort of online presence, you need to make sure that your target audience can easily find it when searching on Google. A website is more than just putting together a design and adding content that appeals to your customers. It also needs to be properly read by search engines so that it has a better chance of outranking other sites in...

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Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world. The Free Service/Product Strategy First, let's take a look at some of the history behind this strategy. It was something implemented by Gillette at...

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