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Marketing

Time is one thing that any Startup founder is unlikely to have in droves. The limited time available to allocate to project management, operations, development, sales and marketing means the typical founder is stretched thin. Allocating time intelligently becomes a crucial part of your startup’s success. Intelligent time allocation means that wasted attempts to market your product must be kept to an absolute minimum. Marketing (alongside...

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The world has been swept up with the startup storm and it shows no sign of slowing down anytime soon. Many people want to jump onto the bandwagon and achieve success without much thought about where best to begin. With the world's knowledge at our fingertips, it's easy to search for existing marketplace problems or needs and find a solution through a scalable business model....

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On-Site SEO is all about aligning the different elements of your website with the parameters that search engines like Google, Bing and Yahoo use to understand what type of content your site has to offer. Optimizing web pages so that search engines can better understand its content significantly increases your chances of ranking higher in search results for your target keywords, as well as any closely...

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The retail industry was among the first to truly embrace the immense possibilities of the internet, and that forward-thinking eagerness has made life easier for everyone. Today, ecommerce is not only commonplace but also increasingly dominant: sellers save time, buyers save money, and everyone can avoid the crowds. With the advent of near-endless opportunity for the discerning shopper, though, came a pressing need for retailers to...

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A responsive website is one that inspects the device it is being viewed on and automatically adapts its layout according to the screen size. The ultimate goal of a responsive website is to give the user the best possible experience while browsing the website. Responsive websites have become more important since 2016 when statistics showed that more users are now accessing the internet using mobile devices instead of laptops...

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The startup space is thriving with original and innovative new products and services. If you're looking to launch a startup of your own you will no doubt have a vision of immediate traction and customer onboarding at launch. The hard truth is that you are not the only one bringing a new idea to the table. There are hundreds of thousands of products being launched annually....

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For the business development team of any company, one of the primary measures of success is being able to consistently and cost effectively generate quality leads. The number of leads generated on a regular basis has a direct impact on how rapidly the business grows. Very often, it's difficult to know the starting point of such lead creation. This is where lead magnets come in. What...

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If your business has any sort of online presence, you need to make sure that your target audience can easily find it when searching on Google. A website is more than just putting together a design and adding content that appeals to your customers. It also needs to be properly read by search engines so that it has a better chance of outranking other sites in...

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