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Lead Generation

Time is one thing that any Startup founder is unlikely to have in droves. The limited time available to allocate to project management, operations, development, sales and marketing means the typical founder is stretched thin. Allocating time intelligently becomes a crucial part of your startup’s success. Intelligent time allocation means that wasted attempts to market your product must be kept to an absolute minimum. Marketing (alongside...

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Growth hacking is one of those careers which did not exist a decade ago. It has become a job description for some companies most of which are start-ups. What is growth hacking though? A growth hacker is a person whose true north is growth. The sole purpose of growth hacking is to grow the number of users for a particular product by coming up with 'hacks'. For...

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Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world. The Free Service/Product Strategy First, let's take a look at some of the history behind this strategy. It was something implemented by Gillette at...

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