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Business Development

Blockchain technology is often associated with cryptocurrencies, which gained massive media attention when values skyrocketed in late 2017 and came hurtling down in 2018. This relationship is quite understandable since the blockchain concept was first implemented as a core component of Bitcoin, the oldest and arguably the most well-known cryptocurrency to date. It was developed around the time of the last economic recession as a...

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The retail industry was among the first to truly embrace the immense possibilities of the internet, and that forward-thinking eagerness has made life easier for everyone. Today, ecommerce is not only commonplace but also increasingly dominant: sellers save time, buyers save money, and everyone can avoid the crowds. With the advent of near-endless opportunity for the discerning shopper, though, came a pressing need for retailers to...

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Few business owners would argue with the idea that process automation is a key factor in driving growth and sustainability in a business. Automation of repetitive tasks that require little or no human intervention can decrease ongoing business costs significantly. So realistically, a business owner should be striving to automate as much of their business as possible, while still ensuring that human intervention is present where...

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A responsive website is one that inspects the device it is being viewed on and automatically adapts its layout according to the screen size. The ultimate goal of a responsive website is to give the user the best possible experience while browsing the website. Responsive websites have become more important since 2016 when statistics showed that more users are now accessing the internet using mobile devices instead of laptops...

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We often meet with businesses and entrepreneurs who are looking to create the next big app. Their initial idea is to create a traditional app, to be downloaded and installed onto a mobile device. But when we start to walk through their requirements, we often discover that their decision to go the mobile app route is unfeasible. The problem is that apps can be built in many...

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The sharing economy is one of the many recent business trends enabled by the rise of technology and the internet. It involves the sharing of resources between individuals for a fee, such as people putting a room up on Airbnb or renting a car through RelayRides. According to The Economist, the sharing economy is worth $26 billion - and that's just the peer-to-peer transactions between individuals, not...

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For the business development team of any company, one of the primary measures of success is being able to consistently and cost effectively generate quality leads. The number of leads generated on a regular basis has a direct impact on how rapidly the business grows. Very often, it's difficult to know the starting point of such lead creation. This is where lead magnets come in. What...

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