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July 2017

Growth hacking is one of those careers which did not exist a decade ago. It has become a job description for some companies most of which are start-ups. What is growth hacking though? A growth hacker is a person whose true north is growth. The sole purpose of growth hacking is to grow the number of users for a particular product by coming up with 'hacks'. For...

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In our last article we discussed the different ways you can go about marketing your product in order to get it into the hands of an initial set of customers. This is definitely an ongoing process, and in order to fine-tune your marketing strategy you will need to break down the data you've collected so far, in order to determine where to focus your efforts further. Data analysis...

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