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January 2017

Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world. The Free Service/Product Strategy First, let's take a look at some of the history behind this strategy. It was something implemented by Gillette at...

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Recently, online activities have become very much more event-based. These events are often triggered by WebHooks and a lot more online companies are beginning to make use them. Let's take a closer look at these useful applications. What are WebHooks? As an API concept, WebHooks continue to grow in popularity. But what are they exactly? WebHooks, sometimes called an HTTP push API or a web callback, allows...

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