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Check Out Our Articles On The Topics That Excite Us

Marketing Tips for Pre-Release Startups

The startup space is thriving with original and innovative new products and services. If you're looking to launch a startup of your own you will no doubt have a vision of immediate traction and customer onboarding at launch. The hard truth is that you are not the only one bringing a new idea to the table. There are hundreds of thousands of products being launched annually. You need to be able to make the right noise to be heard. You need to stand tall if you want to be seen.
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Setting Yourself Up in The Sharing Economy

The sharing economy is one of the many recent business trends enabled by the rise of technology and the internet. It involves the sharing of resources between individuals for a fee, such as people putting a room up on Airbnb or renting a car through RelayRides. According to The Economist, the sharing economy is worth $26 billion - and that's just the peer-to-peer transactions between individuals, not larger businesses getting involved.
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Common Challenges in Development Projects

Web and mobile app development projects do not always go to plan. In fact, 31.1% of software projects do not even make it to completion. Every development team is faced with many challenges throughout the course of the project. What allows the project to succeed is how they respond to these challenges.
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Creating an App - Where to Begin

You have probably heard that "A journey of a thousand miles begins with a single step." The creation of a successful app also begins with a few steps, and these steps need to be carefully and intelligently taken. Every business that thrives or app that goes viral has to start from somewhere. The underlying idea could have come from anywhere but what matters most is how that idea is turned into reality.
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How to Work Effectively with Developers

At the core of any well delivered web or mobile app development project lies a strong implementation plan and solid foundation of communication. The success of the solution depends on how well the project owner and developers work together. A collaborative approach is key. The purpose of these suggestions is to help facilitate building great relationships with your development team.
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Is Your Online Business or Startup Scalable

While you grow your online business or startup, it's important to take care of the fact that it is not at the cost of adding expenses, and not to the extent where you cannot manage it effectively. Always remember, growth brings in the need for additional workforce and operational support. Growth can push your finances to test; it will always put extra pressure on your systems, service levels and attach bureaucracy to organizational hierarchy.
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Thought Leaders on Emerging Technology

With the massive influx of new technology, it's easier than ever to get inundated with information and lose track of digital innovations and their implications for society. The best way to comprehend the true value of these emerging technologies is to look to prominent voices in the tech industry. They arguably have the best foresight regarding the world of technology and business and how each one will affect the other.
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Reasons to Digitise a Paper Form

It takes 40% less time to fill up a digital form when compared to a physical paper form. With more structure, intuition and automation than their manual alternative, digital forms are the far superior option and the modern way of collecting information. Here are the reasons that you should be striving to digitise your data collection processes as soon as possible.
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How to Increase Business with Lead Magnets

For the business development team of any company, one of the primary measures of success is being able to consistently and cost effectively generate quality leads. The number of leads generated on a regular basis has a direct impact on how rapidly the business grows. Very often, it’s difficult to know the starting point of such lead creation. This is where lead magnets come in.
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Improving Business Operations... What Can You Automate?

To streamline your online business and set it on a path to sustained growth, it is essential that you automate your business operations as much as possible. Business process automation results in hands-free, systematic and result oriented output. You are sure to reduce overheads and improve your profitability – a worthy endeavor for any business owner or operator!
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An Introduction To Conversion Rate Optimisation (CRO)

When your business has a presence online, you will no doubt be hoping that many users reach your website on a daily basis. Not only do you want this traffic to reach your website, but you will also be wanting them to perform some sort of action while on your website that triggers the beginning of a business relationship - perhaps a purchase, contact us request or an account registration. This is where we come across the concept of conversions and conversion rate optimisation.
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Digitising Your Business For The Modern Age

Businesses are becoming increasingly aware of the importance of going digital, and this is perhaps why more and more businesses are ramping up their efforts to cross the divide into the online world. Digital technologies have many benefits, the most obvious of those being cost reduction, streamlining operations and improved customer services.
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Applications For Machine Learning In Modern Business

As per a recent study by Constellation Research, investment by the corporate sector in Artificial Intelligence is expected to have tripled in 2017 and is predicted to reach $100 billion by 2025. This alone is enough to highlight the increasingly integral role played by machine learning in today's businesses.
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Promote Your Business Using Mobile Technology

Mobile app usage is increasing day by day. This is the reason why big brands like Ikea and Amazon have already launched on multiple mobile platforms internationally. However, if you think that mobile apps are meant only for big names, think again! Yes, mobile apps are of course useful for big brands, but they are all the more necessary for small and medium sized businesses because they help you penetrate your target markets fast and effectively.
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How To Properly Vet A Web Developer

So, you have finally made up your mind to establish your business online and want a kickass website or web application. This next step is to find a talented and professional web developer that you can trust to build what you're looking for. The good and bad news is that once you start looking for web developers, you will find them virtually everywhere. This makes the search easy and tough at the same time.
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How Much Does It Cost To Build An App

We're often asked how much it costs to develop apps, and as much as we'd love to give a definitive answer, it's just not that easy! In an effort to help give an initial idea of how much it would cost to develop your app, we're pleased to announce the release of our new App Cost Calculator tool.
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How Chatbots Can Optimise Your Business Operations

Chatbots are the new tech making waves in modern business! From revolutionising the data centers to playing an integral role in FinTech sector, chatbots are creating new opportunities in many areas of business. Chatbots are not completely new, they have been with us for almost a decade now, but it is only lately that organizations have started exploiting the usefulness of chatbots from a business point of view.
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Tips for Productive Startup-Developer Relationships

So, finally, you hired your first developer... or maybe it was the 10th developer of your startup. The good news is that you are growing. But, before you just start assigning work to your developer, it is important to ensure that you are both on the same page and have the same understanding of the trajectory of your startup, as this will form the basis of your relationship.
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Guest Post Collaborations Welcomed

We are always open to guest post opportunities for those wishing to post articles on our website and also for those looking to have us write for them. We believe collaboration is the key to success in an internet connected world. We love reading articles on the latest tech and startup news, and so we're happy to consider any request we recieve.
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Things To Consider When Outsourcing Web Development

The practice of outsourcing development work overseas is an all too tempting option for many business owners, primarily because of the significant cost savings it provides. But is outsourcing really as simple as finding someone or a team with the skills you are looking for? Let's discuss some of the things you want to keep in mind when outsourcing web and app developers.
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Google Search Console Basics for Business

If your business has any sort of online presence, you need to make sure that your target audience can easily find it when searching on Google. A website is more than just putting together a design and adding content that appeals to your customers. It also needs to be properly read by search engines so that it has a better chance of outranking other sites in search results.
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Best Online Tools to Help your Startup Succeed

Getting a startup off the ground is not an easy task. Even if you're already up and running, keeping up with new developments and operational requirements and making sure your business running as smooth as possible takes a lot of hard work. To make sure you're always ahead of the game, we've picked our favourite web-based tools which offer innovative new ways of streamlining and automating your day-to-day tasks.
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Top Government Grants For Startups In Australia

One of the hardest parts of establishing a successful startup is getting the assistance and funding to get your ideas off the ground and adequately support its growth. Aside from going out-of-pocket or selling your idea to private investors, you may also be eligible to take advantage of grants, incentives or expert advice provided by the Australian government.
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What to Focus on When Developing Your Minimum Viable Product

We've already discussed the different types of Minimum Viable Products and the steps required to build a Minimum Viable Product from a development standpoint in previous posts. Now it's time to reinforce a few key points that can ensure that your MVP is able to serve its intended purpose and be an effective part of your product development strategy.
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Startup Series - Evolving Your MVP With Ongoing Enhancements

Using the results of the analysis gained from your first release, you will now need to review the prioritized list which you created when first defining your MVP. You can then identify the feature or features that will make up your next sprint.
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How Growth Hacking Can Grow Your Startup

Growth hacking is one of those careers which did not exist a decade ago. It has become a job description for some companies most of which are start-ups. What is growth hacking though?
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Startup Series - Analysing Your MVP Results

Data analysis is a critical aspect of the Minimum Viable Product development approach. It is what should steer the decisions and directions in the product development strategy. Because it is so crucial, it is very important that the mechanisms for collecting data are put in place thoroughly and appropriately.
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An Introduction to Progressive Web Apps

Progressive Web Apps or PWA takes advantage of new web technologies enabled in modern web browsers to provide users with an experience that's indistinguishable from using a native app.
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Startup Series - Marketing Your Product

The development phase is usually a difficult and seemingly endless step in getting your product to market, but once complete, your product can finally be put into the hands of your customers. Now comes another hurdle... how do we get it there.
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The Benefits Of Service Workers In Web Development

With websites, and especially web apps, it is often important to provide a level of functionality that goes beyond the simple operation of the open page. One of the newest and most effective ways to achieve this is through the use of service workers.
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Startup Series - Developing Your Minimum Viable Product

In our last article we covered a number of ways that you can design your MVP by leveraging existing products and services. You may however find that there is no existing service out there that suits your needs, and that you will need to leverage the skills of technical experts to properly implement some aspects of your product.
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Native, Web and Hybrid Apps - What's the Difference?

As internet use continually shifts toward mobile, the importance of offering a good mobile experience increases. In an effort to do so as a developer, you have the option of developing native apps, web apps, and hybrid apps. Many companies have a hard time deciding which approach to take.
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Startup Series - Designing Your Minimum Viable Product

At this point we've validated with a degree of confidence that a market exists for our idea and the market is willing to commit to the use of our product, fantastic! Now is time to get an early version of the product into the customer's hands.
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SQL and NoSQL - What's The Difference

As a programmer, you have different options when it comes to database management. As the most common database language, SQL is what you will find used in many systems. However, NoSQL can be good for certain applications.
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Startup Series - Validating The Market & Product

Validating the market and product is a crucial step in the establishment of any successful startup and when done properly can ultimately save you a lot of time and money. So, it's best to be thorough and careful in your implementation of this process and in your analysis of the outcomes.
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Boost Team Productivity With Pair Programming

Most business decision-makers are always looking for ways to improve upon the way that their team functions. With a solution like pair programming, you can improve the way that your team works while also creating a better working environment.
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Startup Series - Defining Your Idea

Every business starts with an idea. An idea will typically come from your own personal experience. Idea's come cheaply – it's the definition, planning and implementation of a profitable business model around that idea that sets you apart from the rest.
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Lead & Traffic Generation Methods - The Product Giveaway

Give away something for free? How can that possibly work as a business strategy to drive traffic? Surely it can't, can it? Not only does it work, but it is quickly becoming a marketing strategy used by thousands of corporations around the world.
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WebHooks - What They Are And How To Use Them

Recently, online activities have become very much more event-based. These events are often triggered by WebHooks and many large online companies use them. WebHooks, sometimes called an HTTP push API or a web callback, allows apps to send out real-time information to other applications. This data is delivered instantaneously as certain events are triggered that call for its delivery.
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